A Campingflight to Lowlands Paradise, also known as simply Lowlands, is a music festival, held annually in the Netherlands in August. Lowlands is, together with Pinkpop, one of the biggest and most popular music festivals in the country, with about 55,000 visitors, over 200 acts and more than ten stages every year which are named according to the NATO phonetic alphabet, apart from the Grolsch stage, named after the beer brewer Grolsch, who has been the main sponsor of the festival for the last few years. The majority of stages are inside huge tents - insurance against the Dutch climate - with the main stage's tent, Alpha, being approximately the size of a premiership football team's pitch.