Juan Luis Londoño Arias, better known by his stage name Maluma, is a Colombian reggaeton singer and songwriter, signed to Sony Music Colombia and Sony Latin. Maluma has several singles that have charted within the top 10 on Billboard Hot Latin Songs, including "Felices los 4", "Borro Cassette", "El Perdedor" and "Corazón".
Maluma began his musical career in 2010, recording singles. After "Farandulera" became a local radio hit, Sony Music and its subsidiary label Sony Music Colombia decided to sign the singer to record his first studio album. The label then launched the next single, "Loco", which was inspired by "rampant and uncontrolled love".
In 2012, Maluma released his first studio album, titled Magia. The video for the single "Obsesión" was filmed at the Antioquia Department Railway Station and featured Colombian model Lina Posada, who had previously appeared in the music video for the song "Taboo" (2011) by Don Omar. So far the video has more than 185 million views on YouTube. Other singles released from the album include "Miss Independent" and "Pasarla Bien". With "Miss Independent" reaching number two on the Colombian National-Report songs chart, becoming his first top five song on the chart. Maluma was also nominated for a 2012 Shock Award as "Best New Artist". The final two singles from his debut album, "Primer Amor" and "Miss Independent"; the latter was accompanied with a music video, recorded in Medellín, gathering more than 40 million views on YouTube.
In 2013, "La Temperatura", featuring Puerto Rican singer Eli Palacios, was released as the first single from his upcoming mixtape, PB.DB The Mixtape; the song reached number seven on the National-Report charts. It also became his first single to enter the US charts for the Latin audience by Billboard; it reached number 25 on the Tropical Songs chart, number 8 on the Latin Pop Airplay songs chart, number 24 on the Billboard Hot Latin Songs chart and number 4 on the Latin Rhythm Airplay songs chart.
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